Generative AI, including language models like Chat GPT, is changing creative work in several ways:

1. Creative assistance: Generative AI can be used to assist creatives in their work, by suggesting new ideas, providing inspiration, or even generating entire pieces of content. For example, a writer could use a language model like GPT to generate ideas for a new story, or a graphic designer could use a generative algorithm to create new designs.
2. Automation: Generative AI can also be used to automate certain creative tasks, such as image or video editing, music composition, or even content creation. This can free up time for creatives to focus on higher-level tasks or more complex projects.
3. Collaboration: Generative AI can facilitate collaboration between humans and machines, by allowing them to work together on creative projects. For example, a musician could work with a generative algorithm to create new musical compositions, or an artist could collaborate with a generative algorithm to create new visual designs.
4. Novelty: Generative AI can generate new and novel content that would be difficult or impossible for humans to create. This can lead to new forms of creative expression or new genres of art, music, or literature.

Overall, generative AI is changing the creative process by expanding the possibilities of what can be created and how it can be created. It has the potential to augment human creativity, inspire new forms of expression, and transform the creative industries.